By Ken Y-N ( May 17, 2013 at 01:04)
? Filed under Lifestyle, Polls
It?s been quite a while since the last time I translated a DIMSDRIVE survey, so I?m quite happy to present this one from them on deodorising sprays, which you should note excludes personal hygene-related products!
Demographics
Between the 9th and 15th of April 2013 7,089 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 58.4% of the sample were male, 0.4% in their teens, 4.4% in their twenties, 18.6% in their thirties, 30.6% in their forties, 25.7% in their fifties, and 20.3% aged sixty or older.
My wife uses a lot of them every day! When we hang our quilts out to air, we use one which is supposed to prevent pollen sticking to the covers, so I suppose that?s OK, but just about every fabric surface in the house also gets sprayed with various potions that don?t seem to do much except make the floor a little sticky! It also seems a cop-out on the housework; shall I do some detailed cleaning, or shall I just squirt something over everything that doesn?t move?
Research results
Q1: What household smells are you concerned about? (Sample size=7,089, multiple answer)
| Toilet smells | 36.1% |
| Drain smells | 31.5% |
| Rubbish smells | 31.1% |
| Sweat, body odour | 27.8% |
| Fried food and other post-cooking smells | 27.3% |
| Washing, clothes smells (including drying smells) | 22.2% |
| Shoe smells | 21.7% |
| Tobacco smells | 19.1% |
| Mold, etc smells | 18.3% |
| Pet smells | 12.6% |
| Vehicle smells | 9.8% |
| Other | 1.0% |
| Not concerned about any household smells | 21.0% |
Q2: Do you currently use a commercial deodoriser (excluding body use items) at home? (Sample size=7,089)
Q2SQ1: What kinds of deodorisers do you use? (Sample size=4,399, multiple answer)
| Toilet use | 72.2% |
| Room use | 65.7% |
| Clothes, fabric use | 44.3% |
| Refrigerator use | 23.6 |
| Rubbish, drain use | 14.5% |
| Pet use | 8.3% |
| Bath use | 2.9% |
| Other | 1.4% |
| Don?t know | 0.7% |
Q2SQ2: What style of deodoriser delivery mechanisms do you use? (Sample size=4,399, multiple answer)
| Mist spray | 68.2% |
| Counter-top | 40.5% |
| Hanging (in closet, etc) | 14.7% |
| Spray can | 10.2% |
| Other | 0.4% |
| Don?t know | 2.8% |
Q2SQ3: How often do you use these sprays? (Sample size=1,714, clothes, fabric use mist spray users)
| Every day | 15.5% |
| Five or six times a week | 7.0% |
| Three or four times a week | 17.6% |
| Once or twice a week | 31.9% |
| Twice or thrice a month | 14.5% |
| Once a month | 4.4% |
| Less than once a month | 6.1% |
| Don?t know | 3.0% |
Q2SQ4: What scents are the sprays you are currently using? (Sample size=1,714, clothes, fabric use mist spray users, multiple answer)
| Unscented | 28.9% |
| Floral (other than lavender, rose) | 19.5% |
| Greenery, forest | 17.7% |
| Green tea | 17.0% |
| Citrus | 12.9% |
| Soap | 12.7% |
| Rose | 12.2% |
| Lavender | 10.2% |
| Herb | 6.2% |
| Mint | 6.2% |
| Non-citrus fruit | 3.2% |
| Tropical | 2.6% |
| Other | 1.2% |
| Don?t know | 5.6% |
Q2SQ5: What kinds of items do you use these sprays on? (Sample size=1,714, clothes, fabric use mist spray users, multiple answer)
| Clothes (other than suits, just dried clothes) | 48.8% |
| Suits, uniforms | 43.9% |
| Carpets, rugs | 43.3% |
| Bed, pillows | 41.8% |
| Curtains | 40.7% |
| Sofa, cushions | 40.0% |
| Bags, shoes, hats, etc | 20.9% |
| Just dried clothes | 15.9% |
| Vehicles | 13.1% |
| Kotatsu (hot table) | 12.3% |
| Pet items | 5.4% |
| Baby items | 0.8% |
| Other | 1.2% |
| Don?t know | 0.3% |
Q2SQ6: Where do you buy these sprays? (Sample size=1,714, clothes, fabric use mist spray users, multiple answer)
| Drug store | 77.2% |
| Supermarket | 33.0% |
| Home centre | 24.9% |
| Discount store | 15.5% |
| 100 yen shop | 3.7% |
| Mail-order | 1.5% |
| Convenience store | 0.9% |
| Other | 0.3% |
| Don?t remember | 0.2% |
| Don?t buy them myself | 1.9% |
Q2SQ7: What brand do you use the most? (Sample size=1,714, clothes, fabric use mist spray users)
| Febreeze (P&G) | 57.5% |
| Resesh (Kao) | 28.5% |
| Flair Fragrance Clothes Refresh Mist (Kao) | 4.8% |
| Look Kirei no Mist Bedding Use (Lion) | 1.1% |
| Style Care Clothes Mist (Kao) | 1.0% |
| Unscented Air and Cloth Deodorant Mist (Kobayashi Seiyaku) | 0.9% |
| Room Deodorant Power Scented Shower (Este) | 0.8% |
| Clothes Style Guard (Lion) | 0.5% |
| Fansu (Daiichi Sekken) | 0.1% |
| Clothes Kirei Kirei (Lion) | 0.1% |
| Naturease (Kobayashi Seiyaku) | 0.1% |
| Air Deodorant Ion Mist (Okamoto Sangyou) | 0.1% |
| Habinasu Deodorant Mist (Vision) | 0.1% |
| Aller-jet (Fumikilla) | 0.0% |
| Etiquette and Travel Clothes Deodorant Spray (Koji Honpo) | 0.0% |
| Gatsby Wear Deodorant Spray (Mandom) | 0.0% |
| Other | 1.8% |
| Don?t know | 2.5% |
Q2SQ8: What are the important points regarding clothes and fabric deodorant sprays? (Sample size=1,714, clothes, fabric use mist spray users, multiple answer)
| Strong deodoring power | 55.7% |
| Kind of scent | 53.2% |
| Price | 45.6% |
| Has refill packs | 28.8% |
| Has anti-bacterial effect | 26.4% |
| No, little effect on people | 22.1% |
| Doesn?t discolour items easily | 21.5% |
| Easy to use, easy to grip | 20.3% |
| Active ingredients like green tea extract, silver ions, etc | 20.0% |
| Unscented | 19.2% |
| Strong, weak scent | 18.8% |
| Capacity of spray | 18.4% |
| Long-lasting scent | 16.0% |
| Maker, brand | 15.6% |
| Fineness of mist | 13.5% |
| Quick-drying | 9.2% |
| Number of sprays per bottle | 7.9% |
| Bottle design | 4.8% |
| Can use as hayfever countermeasure | 4.4% |
| Bottle shape | 4.3% |
| Other | 0.1% |
| Nothing in particular | 1.3% |
This final question was for those who do not use deodorants.
Q2SQ9: Why do you not use deodorants? (Sample size=2,431, those who don?t use deodorant, multiple answer)
| Not necessary to use | 21.1% |
| Expensive | 17.7% |
| Don?t like the smell | 17.4% |
| Deodorant effect is (seems) poor | 15.5% |
| No products I might want to buy | 10.5% |
| Not good for humans, pets | 9.7% |
| Difficult to use | 4.2% |
| Discolours items | 3.2% |
| Use something other than commercial products | 2.1% |
| Might leave a smell of gas, etc | 1.8% |
| Not sold in the shops I frequent | 0.5% |
| Other | 2.6% |
| No particular reason | 31.4% |
Read more on: deodorant,dimsdrive research
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